Last updated: September 10, 2025

At PowerMaster Electric, your privacy matters to us. This Privacy Policy explains what information we collect, how we use it, and the choices you have.

Our website address is: https://powermasterelectric.com

Information We Collect

Contact Forms

When you reach out through our contact form, we collect the details you share (such as your name, email, phone number, and message). We use this information only to respond to your inquiry and provide customer service.

Job Applications

If you apply for a job with us, we collect the information you provide in your resume or application. This data is used only for recruitment and hiring purposes. We do not share or sell this information.

Automatically Collected Data

When you visit our website, certain technical information is collected automatically, including:

  • Pages you visit and how you interact with them.

  • Your browser type, device, and operating system.

  • General location (city/region, not precise GPS).

This helps us understand how people use our site and improve your experience.

Cookies and Analytics

We use cookies (small files stored in your browser) and similar technologies to:

  • Keep our site secure (e.g., for admin logins).

  • Analyze site traffic with Google Analytics 4 (GA4).

  • Understand visitor behavior with Microsoft Clarity.

  • Improve marketing effectiveness (e.g., retargeting ads).

Google Analytics 4

Google Analytics helps us measure how visitors use our website. Google may also use this data for its own advertising purposes. For details, see the Google Privacy Policy.

Microsoft Clarity

“We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.”

How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries.

  • Review and process job applications.

  • Improve our website and services.

  • Monitor security and prevent fraud.

  • Analyze site performance and marketing.

Who We Share Data With

  • We never sell your data.

  • We may share limited data with trusted service providers (such as IT or marketing partners) who help us operate our website. They are not allowed to use or resell your data.

  • Analytics data may be shared with Google and Microsoft as part of their services.

How Long Do We Keep Your Data

  • Contact form submissions: Kept only as long as needed to respond.

  • Job applications: Kept only as long as necessary for recruitment and legal compliance.

  • Analytics data: Stored according to Google’s and Microsoft’s retention policies.

Your Privacy Rights

Depending on where you live, you may have rights under laws such as the GDPR (EU/UK) or CCPA (California), including:

  • Access – Request a copy of the personal data we hold about you.

  • Correction – Ask us to fix incorrect or outdated information.

  • Deletion – Ask us to delete your personal data, unless we need it for legal purposes.

  • Opt-Out – Ask us not to share your data for advertising purposes.

  • Withdraw Consent – If you’ve consented to tracking or cookies, you can withdraw at any time.

To exercise your rights, email us at: marketing@powermasterelectric.com

We may need to verify your identity before processing your request.

Security

We use reasonable safeguards to protect your information. However, no system is completely secure, and we cannot guarantee absolute protection.

Changes to This Policy

We may update this Privacy Policy from time to time. Any updates will be posted here with a new “Last Updated” date.

Contact Us

If you have questions about this Privacy Policy or how we handle your data, please contact us at: marketing@powermasterelectric.com

PowerMaster Electric
311 Jarco Drive
Fuquay Varina, NC 27526